The popularity of betting during the IPL: Figures and trends
Every IPL season is increasingly becoming not just a sporting event, but a real hub for active betting in India. In 2024, online sports betting in the country was estimated at USD 6.91 billion. Experts now predict further growth to USD 16.83 billion by 2033. The Indo-Pacific region accounts for more than 45% of this revenue.
The IPL is a powerful catalyst for growth. In the 2024 season, platforms expected revenue growth of 30%. Profits were forecast to reach $500-525 million during the IPL.
Predictions and reality: real facts and records
In terms of engagement, IPL 2024 set new records:
- 620 million viewers on the JioCinema platform and 546 million on Star Sports;
- in the 2025 season, the opening matches attracted 253 million TV viewers and JioHotstar attracted 1.37 billion, with the final attracting 169 million;
- 140 million people regularly participate in online sports betting, and during the IPL, this figure increases to 370 million.
In addition, it is reported that in the 2024 season, there was an increase in betting volume to $100 million.
Analytical data also shows significant growth:
- the opening of IPL 2025 showed a 38% increase in betting volume compared to 2024;
- the number of new registrations on major platforms grew by 27%;
- the average number of bets per user per match increased from 3.2 to 4.6.
The advertising activity of platforms is another influencing factor. During the 2024 IPL season, offshore betting apps spent huge amounts on advertising. In 2023, the total amount was about $1.20 billion. The largest share, 96%, was controlled by three top platforms. Their revenue amounted to $5.5 per user.
Let’s also pay attention to social perception: one Reddit user pointed out that approximately 81% of IPL commercial breaks are filled with betting or crypto betting offers. The main event of the year in cricket is turning into one of the levers of influence on the sports betting industry.
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